Thursday, May 31, 2007

When Bad DVD Covers Happen to Good Movies # 2

Film: Bad Education (2004, Pedro Almodovar)

Offending Cover:

The only explanation I can deduce as to the origin of this horrendous cover is either: A.) It was the result of a late into the night compromise when the graphic design department couldn't decide whether to play up Gael Garcia Bernal's handsome looks or his dramatic transformation as a cross dresser in the film, when suddenly, angered and wanting to return home to his wife, children and drinking problem one designer ripped both covers in half and tossed them on his desk in frustration, leading to the other putting them next to the each other and uttering a sentence that started with, "Hey Carl, I have a crazy idea...", resulting in the above. Or B.) A ultra meta statement on the inner turmoil and abused past of the film's character by making the DVD renter or buyer experience that exact inner turmoil and abuse when looking at the cover. Cleverly played, Sony graphic designer!

Better Option:

Perhaps not Pedro Almodovar's most striking poster, but its nicely understated while simultaneously haunting.

Note: Sony has recently released a "Viva Almodovar!" box set featuring amongst other works, Bad Education, I have not purchased it, so I cannot personally confirm, but judging from the box artwork, they may have decided to go with the latter, better option. Good work, Sony, now just destroy all the prior covers and we'll call it a mulligan.


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