It's always interesting to see the routes trailers go when try to entice viewers to take a flyer on an unique new film. There are typically two methods, one is to surmise the style to give audiences the head's up that, yes, this is something entirely new and exciting. Pulp Fiction's trailer is a good example of this. The other way is to mislead potential viewers by offering the film as just another example of the type of cinema for which they are already comfortable with. This year's documentary feature Catfish is a great example as the trailer with it's emphasis on one scene to try and fool people that they are in for a Paranormal Activity like thrill ride is particularly idiotic.
Dario Argento had already made a splash in Europe by the time Suspiria, his most visually audacious, received it's United States release, where he was far from the name he would become amongst horror fanatics. So it's interesting to look back at how International Classics, a subsidiary of 20th Century Fox, promoted it's American release. It actually straddles both of the above mentioned strategies, mainly because it's nigh impossible to show any scenes of the film without revealing it's bold stylistic differences amongst it's exploitation horror films brethren. So to make it more palatable they throw in a silly skeleton rhyming woman. But I don't know, I kind of dig it, and the advertisers should be proud of their Don Draper genius level tag line: "The only thing more terrifying than the last 12 minutes of Suspiria, are the first 92!" I also actually prefer the pulsating, living film titles used in the American print over the Italian cut's classier font.
So let's close out the Argento appreciation half-week with the trailer to Suspiria, the only thing scarier than the last seventeen seconds are the first sixty!
Sunday, October 17, 2010
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I will admit I was a bit antsy to see what would be there when the lady turned around. Good trailer!
Dan Zukovic's "DARK ARC", a bizarre modern noir dark comedy called "Absolutely brilliant...
truly and completely different..." in Film Threat, was recently released on DVD through
Vanguard Cinema (http://www.vanguardcinema.com/darkarc/darkarc.htm), and is currently
debuting on Cable Video On Demand. The film had it's World Premiere at the Montreal
World Film Festival, and it's US Premiere at the Cinequest Film Festival. Featuring
Sarah Strange ("White Noise"), Kurt Max Runte ("X-Men", "Battlestar Gallactica",) and
Dan Zukovic (director and star of the cult comedy "The Last Big Thing").
TRAILER : http://www.youtube.com/watch?v=mPeG4EFZ4ZM
***** (Five stars) "Absolutely brilliant...truly and completely different...something you've never tasted
before..." Film Threat
"A black comedy about a very strange love triangle" Seattle Times
"Consistently stunning images...a bizarre blend of art, sex, and opium, "Dark Arc" plays like a candy-coloured
version of David Lynch. " IFC News
"Sarah Strange is as decadent as Angelina Jolie thinks she is...Don't see this movie sober!" Metroactive Movies
"Equal parts film noir intrigue, pop culture send-up, brain teaser and visual feast. " American Cinematheque
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